1) How many times in the past six months have you shopped at this store?
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2) When you shop at this store do you come in to browse, look for a particular item, or both equally?
Browse
Look for Particular Item
Both
Don't Know
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3) How often do you find what you are looking for when you shop at this store?
Often
Sometimes
Never
Don't Know
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4) How knowledgeable do you find the sales staff about the products we sell?
Very Knowledgeable
Somewhat Knowledgeable
Not At All Knowledgeable
Don't Know
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5) How helpful do you find the sales staff at this store?
Very Helpful
Somewhat Helpful
Helpful
Not Very Helpful
Not At All Helpful
Don't Know
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6) How friendly do you find the employees of this store?
Very Friendly
Somewhat Friendly
Not At All Friendly
Don't Know
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7) How comfortable are you shopping at this store?
Very Comfortable
Somewhat Comfortable
Somewhat Uncomfortable
Not At All Comfortable
Don't Know
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8) How competitive do you find the prices at this store?
Very Competitive
Somewhat Competitive
Not Very Competitive
Not At All Competitive
Don't Know
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Please tell us how much you agree or disagree with the following statements: |
9) This store is clean and well organized.
Strongly Disagree
Disagree
Undecided
Agree
Strongly Agree
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10) This store is well stocked.
Strongly Disagree
Disagree
Undecided
Agree
Strongly Agree
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11) The sales staff at this store is friendly and helpful.
Strongly Disagree
Disagree
Undecided
Agree
Strongly Agree
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12) Have you ever made any returns to this store?
Yes
No |
13) How easy was it to return or exchange items at this store?
Very Easy
Somewhat Easy
Easy
Difficult
Very Difficult
Don't Know
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14) What was the main reason for your most recent return?
Quality not as Expected
Found Same Item for Lower Price
Item Defective
Wrong Size, Color, etc
Other:
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15) How satisfied are you with the store hours?
Very Satisfied
Somewhat Satisfied
Satisfied
Somewhat Dissatisfied
Very Dissatisfied
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16) How satisfied are you with the location of the store?
Very Satisfied
Somewhat Satisfied
Satisfied
Somewhat Dissatisfied
Very Dissatisfied
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17) How satisfied are you with the availability of parking at this store?
Very Satisfied
Somewhat Satisfied
Satisfied
Somewhat Dissatisfied
Very Dissatisfied
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18) What do you like most about this store?
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19) What do you like least about this store?
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20) What, if anything, can we do to improve your shopping experience at this store?
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21) What is your age?
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22) Are you male or female?
Male
Female
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23) What is the highest level of education you have completed?
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24) What is your annual household income, including all earners in your household?
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